Ever since digital content has become popular, all, if not most marketing content has become more visual. According to research by the Content Marketing Institute, 73% of content creators plan to prioritize creating more engaging content this year, while 55% plan to prioritize creating visual content. Blog posts with images see much higher engagement than those without. So, it’s no surprise that more and more people prefer emails with visual content as well. However, these days we have so many visual content options to choose from, where do we start? How can you be sure you’re using the right one? Well, today we are going to go over the most popular forms of visual content used in emails to help you choose.

Image

Usually photographs, brand logo, and product shots. Static images are good for showing off a product or an idea. For example, shoe store can display a photo of a model wearing their shoes to display their product. Or, a sporting goods store could show an image of kids playing soccer to advertise their soccer gear. ELF Cosmetics uses a static image in their promotional email campaign.