Tag - business

Why segmenting email lists is necessary to drive business
11 Oct

Why segmenting email lists is necessary to drive business

While email marketing campaigns were once one-size-fits-all, times have changed and strategies need to be adjusted if businesses want to maximize the effectiveness of their efforts. According to Marketing Land, the main way marketers are doing this is by segmenting the subscribers on their email distribution list. Many companies are catching on to this trend and changing the way they approach email marketing accordingly.

Marketing Land advised strategists to first focus on determining their best customers. This should be the segment that strategists put the most time and effort into. Loyalty should be rewarded, and the best customers need to made aware of their exclusive status. A friends and family offer is a great way for marketers to deliver that message. By giving privileged customers the option of extending their discounts and perks to their loved ones, businesses increase their chances of boosting brand loyalty.

Increase volume for those well-deserved buyers
All customers like to know that they are receiving special treatment. When businesses send their most valued buyers the option to sign up for an exclusive email chain, they open the opportunity to send more messages more frequently. Because these top clients have chosen to sign up, they are much less likely to become irritated by the increased amount of emails coming their way.

When businesses offer exclusivity, they need to follow up on their word. Marketing Land reminded marketers that these customers expect to be rewarded when they commit to taking on more emails in their inboxes. By delivering on their promises with exclusive promotions, discounts and deals, businesses are more likely to satisfy their favorite customers and retain them as their most reliable buyers.

Targeting seasonal and inactive customers
Although businesses would ideally maintain their holiday customer base year-round, Marketing Land explained that they cannot deny the effectiveness of honing in on the seasonal crowds to get the best marketing results. Companies should time their email marketing campaigns with upcoming seasonal events and tie together offers that would appeal to customers during a specific time of year. This will bring in more seasonal business and likely remind once-a-year customers to come back during the off-season.

If marketers still have the addresses of old customers on their email contact list, it is a great idea to reach out to them and try to spark interest once again. Customers might be pleasantly surprised by a campaign reminding them of their positive shopping experiences with that company. While some customers have made up their mind not to shop with a brand again, it can never hurt to try, pointed out Marketing Land.

Other benefits of segmenting an email marketing campaign
A common complaint about email marketing methods is that they don’t appeal to people personally. By segmenting campaigns, marketers are in a much better position to develop customized content to consumers based on their experiences with the brand. According to Business2Community, sending tailored emails to every customer is out of the question, butsegmenting is the next best choice.

Recipients of email with a personal touch are much less likely to unsubscribe. Business2Community asserted that these details can be as small as including a zip code with nearby branches. This will keep customers engaged and attentive to any new emails sent their way. Segmenting campaigns doesn’t need to be complex, and the benefits can really pay off in the long run.

Too many businesses develop an email database only to have it wither away as customers continue to unsubscribe and file complaints. Marketers who segment their campaigns can expect to hold on to their hard-earned email addresses.

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4 Tricks to Improve Small Business Email Marketing
10 Oct

4 Tricks to Improve Small Business Email Marketing

Email marketing is a great way to reach customers, find new prospects, and make sales. If your small business has yet to integrate email into your business strategy, you’re missing out on potential prospects and sales. According to research by theDirect Marketing Association, email marketing yields a 4,300% return on investment for businesses in the US. Email marketing can be beneficial to a variety of businesses. Whether you are running an e-commerce website, an on-site store, a blog, or a service website, business email marketing is a great way to connect with your audience and convert prospects into buying customers. Here are 4 simple steps to improving your small business email marketing strategy.

1.   Make it easy to subscribe to your emails

Place an email subscription sign-up box on your homepage, blog, Facebook, and wherever else your customers and followers are active. You can add a link to an email sign-up landing page on your company’s social media profiles as well. Expose your sign-up anywhere you can and make it easy to see and fill out.

2.   Let subscribers know what to expect

You always want to be clear and upfront about what and when you will be emailing the subscribers. Whether you plan on sending company updates, daily deals, weekly Friday sales alerts, it is important to tell your subscribers what to expect. By knowing what is coming their way, they are less likely to mark your email as unwanted spam or delete it at first glance. Give them as much information as possible on your sign-up form or welcome email. This way they can decide whether they want to be emailed or not.

3.   Send them a welcome email

Welcome new readers! Give them a warm “hello”! It’s a good idea to remind your readers why they are part of your email list and to reassure them that good things are in store for them. You can even throw in a special welcome gift, like a coupon or exclusive discount for new members. This is a nice way to show new subscribers your appreciation.

4.   Make it easy to unsubscribe

Yes, it sucks losing subscribers, but it’s better to have them unsubscribe than to have them put you on their spam list. Make it easy for people to opt-out if they decide to do so. Don’t try to hide the unsubscribe button thinking that it will trick subscribers into staying on your list. Learn to accept the inevitability of losing subscribers. It happens to the best of us, but you will soon gain even more subscribers following this business email marketing blog post!

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3 Must-Send Consumer Email Campaigns for E-Commerce Business
10 Oct

3 Must-Send Consumer Email Campaigns for E-Commerce Business

audience through email marketing is an affordable and effective way to grow your e-commerce business and increase ROI. According to ExactTarget, for every $1.00 spent on email marketing, the average return on investment is a whopping $44.25. However, in order to see results, you need to successfully reach your customers and prospects first. Luckily, it’s not rocket science to do so. With that being said, we are going to go over 3 easy-to-execute consumer email campaigns every e-commerce business can utilize to reach current customers as well as get new leads that have the possibility of turning into sales!

Abandoned Shopping Cart Email

Online shopping carts are abandoned 67% of the time on e-commerce websites according to research by the Baymard Institute. It’s unfortunate, but don’t take it personally. There are hundreds of reasons why online shopping carts are abandoned. A mom could be shopping online, then her baby starts crying so she gets up from her computer to tend to her child. However, do not fear – there are ways you can retrieve the forgotten shopping cart! Send your customer an abandoned shopping cart email reminder. These emails are sent to customers who have added products to their cart but failed to check out. These reminder emails are one of the most effective consumer email campaigns for e-commerces. According to statistics by SaleCycle, nearly half of all abandoned cart emails are opened and over a third of clicks lead to purchases back on the website.

Happy Birthday Email

Not everyone celebrates Christmas or has someone to share Valentine’s Day with, but everyone has a birthday! A birthday is an exciting time for people, and also a moment in which people are willing to treat themselves a little. It is because of these behaviors that birthday emails are high email marketing performers. Birthday emails support and boost the sense of joy and thrill that people are already experiencing on their birthday. Because birthday emails are sentimental and delightful to customers, they are a quick and easy win for any business looking to enhance their customer relationships. According to an article by MarketingProfs, birthday emails have a 179% higher click-rate than other kinds of promotional emails.

Thank You Email

Consumer email campaigns can be as easy as sending a simple thank you email. Thank you emails are an excellent way to build relationships with your customers. Praise and thank your shoppers not just for buying your products or services, but for other forms of engagement as well, such as subscribing to your newsletter or writing a review for a product. Everyone likes to feel appreciated so be sure to show your gratitude to your customers and subscribers.

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The Email Marketing Checklist Your Business Needs
10 Oct

The Email Marketing Checklist Your Business Needs

When it comes to a successful digital marketing campaign, we all know the most important aspects should include e-marketing, social sharing, and a content strategy that incorporates your blog being regularly updated…  Now, we’re only human – which means that no matter how hard we try, mistakes are bound to happen. Whether it’s a spelling mistake in a blog or an incorrect link published with your social post, these can easily be rectified by swiftly editing or removing and republishing the content; but when it comes to e-marketing campaigns once you have pressed that send button, it’s impossible to undo it. This means that your message needs to be defined, and the content, images, links etc. need to be checked (and checked again!) to make sure there are no mistakes that could be costly to the success and overall ROI of your strategy. At MIB Business Data, we understand the importance of communicating the right message to your audience. Here is our email marketing checklist your business needs!

At MIB Business Data, we understand the importance of communicating the right message to your audience. Here is our email marketing checklist your business needs!

Define Your Goal

Firstly, when it comes to a successful e-marketing campaign, you should look to ensure that your goal is defined from the start. Are you promoting a specific product or service? Sending some important company news out? Or putting out a special offer? Whatever it is, you must understand your goal to allow each of the pieces of the puzzle to fit together to ultimately ensure the success of your e-marketing campaign.

Optimise The Content

The content in your e-marketing campaign is one of the most important aspects, and we aren’t just talking about the actual copy; look across your entire email – the imagery, subject line, etc. should all be uniformed and in the same tone of voice to ensure your audience understands what is being communicated to them.

Above this, you should test and proof read the email before it is sent. Don’t just proof it once, send it to a few members of your team and have them read it over. You’re never going to notice a mistake in something that you have read 20 times or more.

Get The Most Out of Your Data

This is the last hurdle at which a lot of people will fall. The data that you use should be analysed to ensure that it is suitable for your strategy. To really get the most out of it you should look at different ways of segmenting the data, as well as looking at how you adopt your subject line and to/from information to effectively communicate with your audience.

 

All in all, to really maintain a successful e-marketing campaign, ultimately you should be following this checklist, to ensure that any mistakes are rectified before you press that all important send button.

Email Marketing Checklist

  • Define Your Goal
  • Optimise Content & Images
  • Proof Read (& Proof Read Again)
  • Do A Test Run
  • Get The Most Out Of Your Data
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B2B Business Data: What You Need To Know!
10 Oct

B2B Business Data: What You Need To Know!

B2B Business Data: What You Need To Know!

When it comes to business data, we like to think that we know what we are talking about – but what we know for sure is that it can often be confusing for others to understand the relevance and importance of b2b business data. In our latest blog, we take a look into b2b business data, the pitfalls and how it can really work for your business!

B2b Business Data and you

When it comes to the business data you require, how can you be sure you are accessing the correct information? This should be simple really, especially when it comes to buying b2b business data – there’s a few key things you should look out for: it should be up to date (but not 100%), the key decision makers are the ones that you should be in contact with, it should be relevant to what you will be utilising it for, and you should never be buying too much!

To quickly divulge a little of what is detailed further in our resource paper we will show you a few of the key facts here:

B2b Business Data Is Never 100% Up To Date

You should never trust a business data supplier who says “Our records are 100% up to date and correct”, as this is simply not true, in any case! And we’re the first ones to admit that. We’re happy to let our clients know that it’s practically impossible to guarantee that 100% of our b2b business data will be up to date, no matter how hard we try!

Research shows that key decision makers are changed within businesses every year (12% of MD’s, 23% of Sales Directors and 39% of Marketing Directors). Therefore even updating our database every 9 months as we do, chances are there will still some data that will fall through and be incorrect at certain points of the year, and this is simply due to circumstances that are beyond our control.

Look At What You Need

B2b business data is important as it can help maintain your businesses ROI and ultimately help you achieve your business goals. Before you purchase the data, research what you need it for, this will help ensure you aren’t buying more than you need leading to time and money being wasted in contacting businesses that either is not relevant or aren’t needed.

What are you using the data for? It might be for new sales leads or to secure new business, your business data should be utilised to assist you with achieving your business goals.

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