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Targeted Email Lists Make for Higher Response Rates
11 Oct

Targeted Email Lists Make for Higher Response Rates

It may make sense in theory to cast a broad net with email marketing and try to cater to the largest audience possible. However, studies have shown that the opposite is actually true: targeted email lists are far more effective. In most cases, the type of product you are marketing will dictate exactly what email list or database you should purchase, rent or segment.
For example, if you are marketing to a specific region, buying a national or international database would not be as effective as purchasing one targeted toward that specific region. Similarly, marketing a product such as medical equipment to non-doctors or healthcare practitioners is more likely to raise red flags in terms of spam than to actually convert to sales. Make sure that you know your audience while you prepare your marketing campaign.
While many marketing firms nowadays cater to social media presence, it has been consistently proven that a large properly targeted email list can result in a much higher CTR (click-through rate). Research also seems to indicate that coordinating your email marketing with your social marketing is an even better solution. Be sure to include social media links in the footer of your marketing emails. Since you are already aiming your emails at people in the industry or region you are catering to, let them know that your site might have more content that they might be interested in. Maybe they aren’t ready for your marketing promotion but they want to check out your blog. This is a great way to increase the open rate and conversion rate of your mailing lists.
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Make Your Mark with a Back-to-School Direct Mail Campaign
10 Oct

Make Your Mark with a Back-to-School Direct Mail Campaign

It’s that time of the year again, folks! The sudden increase in rush hour traffic, the office supplies section at Target looking like a ghost town, and the decrease of high-schoolers at the mall: it’s time to go back to school. Back-to-school season is the second largest retail season after the holiday season, according to a report from PM Digital. Back-to-school spending reached nearly $75 billion last year. Moreover, according to a study by Placed, parents named direct mail as one of the most preferred channels for receiving promotions and deals for back-to-school. Feel like you don’t have a back-to-school type of business? Think again. Back-to-school season affects more than just kindergarteners who need crayons. Don’t forget about the parents, teachers and other professionals that need supplies, and other people who are just looking for a good deal. End your summer with a bang by boosting your sales and brand awareness using direct mail marketing this back-to-school season. Here are 3 ways to make your back-to-school direct mail campaign a success.
1. Target Your Audience
Instead of buying untargeted leads, use a targeted mailing list for your back-to-school direct mail campaign. This way, you are making sure your advertisement reaches the correct audience of people who are most likely to need your products and/or services. List companies like US Data Corporation are able to create a mailing list based off of your specific needs. You can target your list by age, gender, location, hobbies, shopping habits, and much more. If your store sells clothes for teenagers, you don’t want to send your direct mail campaign to families with toddlers. By using highly-targeted lists, you are connecting with people who are actually relevant to your business.
2. Make it Personal
Personalization can enhance a consumer’s decision to read your direct mail piece by creating a sense of familiarity. It also tells them that they are important to your business. When it comes to personalizing a direct mail piece, there are a lot of options. You can personalize the piece to a specific consumer by including their name in the letter portion or address area. You can also use a tailored message or personalized image. If you’re sending the campaign to a family with college students, use images that have college students in them. For more tips on how to personalize your direct mail piece, check out our previous blog post: Capitalize on the Power of Direct Mail Personalization.
3. Give a Good Offer
Who can resist a good deal? High-quality direct mail campaigns are not only packed with relevant information, they also attract the audience by tempting them with an irresistible deal. Offering a time-sensitive deal can be a great idea for a back-to-school direct mail campaign. Time-sensitive deals help promote the sense of urgency to redeem the deal before the sale is over, (and before school starts). With some schools already back in session and others about to start, now is a great time to reach those last-minute shoppers by putting a special offer directly into their hands.

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Email Lists: How Do I Make The Most Out Of Them?
10 Oct

Email Lists: How Do I Make The Most Out Of Them?

Email Lists: How Do I Make The Most Out Of Them?

Now that we’ve told you how you should be segmenting your mailing lists, and what benefits this can bring your e-marketing campaign, we’re now going to delve a little deeper.  In our latest piece we bring you more information on how you can make the most out of your email lists, and what you should be doing to engage your audience!A successful e-marketing campaign is one that can be combined with an overall marketing strategy to ultimately communicate your businesses message to your audience, increasing your ROI and engaging your client base. Making the most out of your email lists will create a good base to effectively communicate your marketing message, keep reading to find out how you can make the most out of them!

Combine Your Marketing Efforts

Your email marketing database degrades by 22.5% each year, as a marketer it is your job to be continuously adding fresh contacts to your email lists to keep them up to date to ensure that they are doing an effective job.

When it comes to your email lists, bigger numbers don’t necessarily automatically guarantee success, you might have an email list of 10,000, but if only 10% of these are opening your emails then you might be wasting your efforts!

Making The Most Out Of Your Email Lists

Creating memorable, remarkable email content is one way to ensure the success of your e-marketing campaign and will guarantee that the strength of your email lists will only continue to grow. One of the first things you should look to do to ensure you are making the most of your e-marketing campaign is to create content that will ensure your audiences returns to your brand. A few simple things to check are detailed below:

  1. Are your emails landing on the right page?
  2. Is the content engaging?
  3. Are there clear call to actions?

One thing you should remember when you are looking to make the most out of your e-marketing campaign is to create content that will keep your audience returning to your website, are your emails landing on the right page? Taking the time to

An E-marketing campaign creates the perfect base from which to align your marketing campaign, giving you the potential to combine the data received from e-marketing with important analytics to guarantee success.

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