Tag - marketing

The 10 Best Kept Email Marketing Secrets
11 Oct

The 10 Best Kept Email Marketing Secrets

One of the biggest mistakes most business owners make is not placing enough emphasis on email marketing. I would venture to guess that the primary reason people are reticent to dive into an email marketing campaign is the “spam” stigma attached to it. I’m not going to talk about spam in this post; we’ve gone over it extensively in posts past. I am going to give you some best-kept email marketing secrets, however, because you really do need to include emailing in your marketing repertoire. Customers prefer email to any other channel when it comes to giving you permission to market to them.

Sign-up Logistics

Ah! But that is the key. You need to have your customers’ permission to send them email-marketing material, so make sure you get it – easily. It doesn’t matter if you have an online business, a brick-and-mortar store, or both, you need to ensure your email mailing list sign-up process is a piece of cake; otherwise your customers aren’t going to bother. Have a mailing list sign-up sheet with plenty of pens at your store checkouts, and train your staff to ask customers if they’d like to receive “special deals” via email – see how I just enticed your customer to sign up? Special deals! Make sure your website also offers easy access to sign up for your emailing list; a non-intrusive pop-up sign-up form is a good idea.

Your Sign-up Form

So, let’s talk about this non-intrusive sign-up form for just a second. One thing I’ve been preaching from blog post number one is to keep things basic – a little goes a long way, and this is true with your electronic email sign-up form, too. Save your sales pitch for your emails; don’t clutter your sign-up form with a bunch of mumbo-jumbo your customer doesn’t need to read to simply sign up for your emailing list. Keep it simple by asking for your customer’s name – only insist upon the first name, many people don’t like to include their last name – email address, and include links to your social networking pages so your customer can sign up for those at the same time.

Get Excited About Them Signing Up

I’ve written a blog post on this but it bears repeating. If your customers sign up for your emailing list and you don’t send them a new subscriber thank you email within 24 hours, you’ve just lost their interest… and it’s just plain rude. The power of common courtesy has not fallen by the wayside, contrary to popular belief, and you need to thank your customers for their interest in your business. While you’re at it, give them a bonus in your thank you email to get them shopping right away.

Once They’ve Signed Up… Think Mobile!

I’ve given a few secret tips to get your customer’s to sign up for your email marketing campaigns and now that they’ve signed up you need to think mobile. Recent studies confirm that most people read their emails on their mobile devices; I know I have my nose in front of mine 24/7, much to my wife’s dismay. So, when you begin formatting your marketing emails, you need to keep mobile devices in mind. A couple of things to help you out are to keep your email margins left aligned and use links instead of buttons. Both show up better on smartphones and tablets.

Get Personal

While you’re personalizing your emails to your customer’s devices, personalize the actual emails too. Take a moment to learn more about your customers and what they purchase from you, and then make certain your marketing campaign addresses that… directly… to them. For example, if you’re running a pet supply business, you definitely do not want to send dog supply coupons to cat owners and vice versa. Customize your marketing emails to each customer and you’ll get better results.

Make Certain Your Emails Get Opened

Picture this, in today’s world of cyber-insecurity you get an email in your inbox that doesn’t identify who it’s from. It just says “do-not-reply@CompanyName.com.” What would you do with that email if it hit your inbox (changes are it’ll be spammed)? You’d delete it without opening it. I would too. This is why you need to get personal in the sender’s address also. If your customers know you by name, have your name as the sender’s name, i.e., JohnDoe@CompanyName.com. If they are assigned to specific sales reps, have their name. Whatever you do, have a name! Otherwise, your marketing email won’t be opened at all.

Time Your Solicitations

Don’t overlook the importance of timing in your email marketing campaigns. Sit down with your employees and hash out some ideas as to the best time to send out your emails; talk to your customers, too, and ask them how often they really want to hear from you. Keep in mind your business. If you own a restaurant, for example, sometimes the best time to send a marketing email is in the afternoon, because your customer just might be at work listening to his or her growling stomach and thinking about dinner. You send them a coupon and, voila! Dinner plans are set!

Keep Track!

I know I’ve said this a million times but email marketing campaigns are no different from any other marketing campaign, and you need to track their success. Make sure you set up your marketing campaigns to track click-through, printed coupons, and resulting sales progress. That way, you can find out which email campaigns are working the best and run your future campaigns based on their logistics. If you see the afternoon emailed dinner special coupon is bringing tons of customers through your door, keep it up! That’s the point of email marketing.

Be Unique in Getting New Email Signees

The Internet is an amazing tool, and we are all learning the numerous ways to use it to build businesses, so here’s a suggestion: Use this Internet to build your emailing list by hosting free webinars about your business. It really doesn’t matter what you do. You can still host a webinar to teach people about you, why you went into your own business, and why they should become your customers. Send an email to your current list encouraging them to attend and to forward the email to their family and friends to attend. Advertise your webinar on your website and using local advertising resources. Get people to sign up for your email list by teaching them about your business.

Keep an Open Mind

Whatever you do to increase the success of your email marketing campaigns, keep your mind open. Yes, there are some hard-fast rules to email marketing, and if you break them, you might have to answer to the federal government! But, this doesn’t mean that everything about email marketing is cut and dry. Things that don’t work for other businesses might just work for you. And your customers might not mind if you break some commonly understood email-marketing dos and don’ts. Maybe your customers want their email font in hot pink, who knows? Okay… maybe not hot pink. But, my point is to use different approaches, test them, ask your customers for feedback, and then stick with what works. That’s the best kept email marketing secret of all!

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Mobile platforms are ideal for email marketing campaigns
11 Oct

Mobile platforms are ideal for email marketing campaigns

Nearly everyone has the technology to check their email on the go. A large email contact list is still a big asset to marketers.  Whether through a tablet, smartphone or laptop, email is still one of the best ways for businesses to get in direct contact with customers. Mobile platforms represent an especially lucrative opportunity for companies with younger target audiences and other tech-savvy demographics. Many marketers have specifically optimized email campaigns to be read on smartphones and other mobile formats.

It is a no-brainer for business leaders to embrace the trend of email on mobile devices, but how can brands make their messages more appealing for people out and about? A recent article from Entrepreneur recommended ways that marketers can get the best results from mobile campaigns. Cultivating a sense of trust with subscribers ranked among the top tips for mobile marketing efforts. The first thing consumers see when they open their inboxes on a smartphone is the name of who sent the message, so social media and customer service are essential for building a quality relationship with email recipients.

Short, clear messages win clicks
Including compelling headers and subject lines are also crucial for capturing the fleeting attention of a mobile reader. Entrepreneur suggested that marketers create concise, exciting subject lines that users will feel obligated to click on. By keeping headers short, marketing strategists can get a much better response from mobile recipients, especially ones that feature bold and humorous language. Smaller screens also mean that messages may not be seen in their entirety unless they are a certain length.

According to Entrepreneur, the most effective email campaigns prominently feature explicit calls-to-action that give readers the chance to sign up for offers on the spot. On mobile platforms, these opt-in boxes should be even more visible and easy to use. Successful mobile emails also include images to split up text and provide a fun diversion from a newsletter.

New apps find target markets via email
What better way to market a new app than through email marketing? Tech Cocktail recently highlighted the importance of using email to inform people about new mobile applications. By using data to trace the behaviors of the application’s most active users, marketers were better able to reach like-minded audiences and drive the success of their app. Analyzing trends in user practices is not only applicable to the app market, but a critical tool in any email marketing effort.

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Businesses can sink or swim based on email marketing strategies
11 Oct

Businesses can sink or swim based on email marketing strategies

Email marketing is not a new phenomenon, but it is still one of the best ways to reach out to an audience and educate them about new products, discounts and sales. In fact, an email distribution list can be one of the most valuable weapons in the repertoire of the modern marketing team.

New internet marketing trends such as social media might appear to threaten email as the predominant strategy, but according to Business2Community, smart companies will not abandon this old standby for years to come.

Not only is email marketing sticking around, it has shown to lead to increased sales over the past few years. While Business2Community did not disregard social media and marketing apps as sound strategies, they emphasized email as the primary tool businesses should use in their efforts. So why should marketers continue to utilize this method?

Who doesn’t love to hear their name?
The primary benefit of email marketing is that it allows for an enhanced relationship between businesses and customers. This is because people love the feeling of being called by name, regardless of who does the addressing. Customers tend to be more responsive the second they recognize their name on the subject line.

Business2Community drew the parallel of direct mail marketing to emphasize this point. Even when consumers receive a letter in the mailbox addressed directly to them, they experience a rush of anticipation that cannot be replicated by other forms of marketing. Campaigns that include details like customer location and buying preferences are much more effective as well.

Creating this personal bond is exactly where email marketing excels over its social media competition. While platforms like Facebook and Twitter offer the excitement of a collaborative atmosphere, they can make people feel like they are just another name in a sea of customers.

Business2Community said that companies would be wise to mix the best of both worlds by getting customers excited about trends through social media and then sending emails to emphasize their focus on personal treatment.

Email keeps things personal and professional
While there have been some pushes for companies to transition to using social media and text to reach customers on a personal level, Business2Community reminded marketers that most people prefer email as the platform on which they want to be reached by brands.

Even though personal communication via email has declined 21 percent, compared to a 10 percent increase in social media and 20 percent increase in text message, consumers appear to prefer commercial email messages rather than through these other channels. Most people appear to not like mixing business and pleasure.

This preference has increased 5 percent since 2008 and represents consumer comfort with being reached by businesses over email compared to other methods of communication typically reserved for social interactions. Perhaps email has already asserted its dominance over these other outlets through years of connecting customers to businesses, according to Business2Community.

Drive sales without slipping up
Email marketing is clearly a force to be reckoned with when it comes to customer engagement via the web, but it is still possible for companies to alienate their audiences through this platform, according to Entrepreneur magazine. Common email marketing mistakes include using poorly chosen stock photos or distracting layouts, sending messages too often or missing their target demographic.

To avoid these mishaps, Entrepreneur suggested that companies spend time segmenting their email marketing campaigns to create sets of messages specifically designed for particular groups of customers. This can be as easy as matching up the proper names of the recipients with their emails, including their locations or recognizing their age-bracket.

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SPAM filtering continues to plague email marketing efforts
11 Oct

SPAM filtering continues to plague email marketing efforts

Few things can be more infuriating for an email marketer than to find that their messages are ending up in SPAM folders rather than customer inboxes. As consumers have grown more aware of cyber security, SPAM filters have become more impenetrable and are causing headaches for email marketing campaigns everywhere. However, there are ways for marketers to improve their chances of reaching the coveted inbox without being tossed aside as SPAM, according to Business 2 Community.

Before the days of SPAM filtering, marketing campaigns functioned by blindly sending messages to any name on an email contact list in the hope that consumers will see them. These days, things are different, Business 2 Community explained. Marketers now need to constantly update their contact lists with new names in order to avoid sending message to inactive subscribers and developing a bad reputation with internet service providers (ISPs). It also is ineffective to send emails to accounts that are either rarely used or de-registered.

Testing message deliverability is essential
Once marketers have ensured they are sending to active accounts and are verified in the eyes of the ISP, Business 2 Community recommended that the next best option is to test whether an email will make it past SPAM filters. Before launching a major campaign, businesses should try a variety of platforms to ensure that their message gets through. Without adequate testing, countless resources could go to waste as thousands of emails never reach their destinations.

Business 2 Community suggested that avoiding major SPAM trigger words is another way for businesses to maximize the deliverability of their messages. Eye-catching words such as “billion” and “solution” were just some of the many triggers that sent otherwise innocuous messages into the SPAM bin. By making some minor adjustments to subject lines and email content, marketers could see a lot more of their emails reaching their desired destinations.

Tabbed inboxes create a new set of challenges for marketers
With the recent addition of Google’s tabbed inbox, promotional emails are instantly lumped together in a secondary folder, which gets read much less frequently than the main page. According to KissMetrics, gaining access to the primary inbox is one of the most sought-after privileges in today’s email marketing landscape. Most campaigns try to implement keywords such as “SMS” and “attachment” to reach the main box, while others try to get users to change their Gmail settings to circumvent the promotional tab.

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Is email marketing still a relevant strategy?
11 Oct

Is email marketing still a relevant strategy?

Email marketing is one of the oldest techniques on the Internet to reach out to customers. As technology has progressed leaps and bounds since the invention of the Web, new strategies have emerged. Are methods such as search and social media taking the throne as the main way for businesses to market their products? According to a recent article from Digital Journal, nothing has changed quite yet. Email marketing is still the top choice for strategists trying to maximize the exposure of their company’s products and services.

For consistent, effective customer engagement and communication, Digital Journal stated that the best choice for marketers is still email. In fact, one of the main uses for social media pages is for companies to gather email contact lists and focus on marketing campaigns with those databases.While social is a great way for businesses to get their names out there, email is where customers receive the necessary information, exclusive offers and discounts that will convert them into return buyers.

How has the email marketing game changed?
Whereas email marketing was once a cut-and-dry business choice, strategists nowadays treat it like a science. Digital Journal cited market segmentation as the factor that brought email marketing to the next level of precision. Collecting data and targeting specific demographics with tailored messages lifted email marketing out of the dark ages and allowed recipients to feel that they were personally addressed by their favorite brands and updated about their preferred products.

Marketing strategists have also made an effort to cut down on the total amount of content that their target audience receives in an average email. This quality over quantity approach has allowed businesses to maintain the relevancy of each message and has been shown to keep customers interested in receiving more mail in the future. Mobile viewing was another element that Digital Journal emphasized will be a critical point moving forward in email marketing. Because over 50 percent of email viewing occurred on mobile platforms last year, businesses cannot overlook the importance of optimizing their messages for this format.

It’s about the little touches
Personal details are separating successful email marketing campaigns from failures. In a recent article from Business2Community, contributor Lisa Gulasy examined the differences between two order confirmation emails that helped her decide which brand she preferred. Unsurprisingly, the businesses that crafted a fun holiday message became her top choice.

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5 Ways to Integrate Email and Social Media Marketing
10 Oct

5 Ways to Integrate Email and Social Media Marketing

It’s no surprise that social media marketing is a star shining brightly in the marketing-sphere these days. However, it’s also important to recognize that other forms of marketing are still relevant, such as email marketing. People like to argue that email marketing has run its course, but it’s still going steady. According to an article on Econsultancy, email has the highest return on investment than any other marketing medium. Both email and social media marketing have their strengths and benefits. Why not use them together; kill two birds with one stone, as they say. In today’s post, we will explore how you can integrate email and social media together for a more powerful marketing effort.

1.   Ask people to subscribe to your emails via social media

Don’t be afraid to ask your followers to subscribe to your emails. If they like your online content, then perhaps they will be interested in receiving your emails as well. For example, post something like “Be the first to know about your special discounts this year! Sign up for our emails today at www.yoururl.com!” Announce your new emails on Twitter, Facebook, LinkedIn, etc.

2.   Create an email sign up form on Facebook

If you don’t know it by now, Facebook allows you to embed an email sign up form as one of your apps on your Facebook page. Many email service providers provide this email opt-in function. Here’s an example instructional post by Mailchimp. Afterward, you can create a tab at the top right-hand side of your Facebook page where people can click to be lead to your sign-up form.

3.   Boost list with Twitter’s lead generation cards

Twitter’s lead generation cards cost money but are totally worth it if you have a marketing budget to work off of. Lead generation cards are promoted tweets that help businesses get in front of their target audience and boost their email lists. People scrolling through Twitter can click on the card, which usually has some sort of promotion, and their name, Twitter handle, and email address gets pre-filled in the form. Then they submit. Here’s a blog post by iag.me on how you can create these cards.

4.   Retarget subscribers on social media

You can run retargeting ads to your email subscribers on Facebook, Twitter, and other social media platforms. Retargeting those who are already interested in your company can lead to better conversion rates. To set up a retargeting campaign, you will have to create a targeted email campaign for subscribers, and then retarget those who click.

5.   Use hashtags and tell them to repost

Highlight a particular sentence in your email and ask your readers to repost it on social media. Also, use hashtags in your emails to make it easy to search socially for your company.

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4 Fatal Flaws of Postcard Marketing
10 Oct

4 Fatal Flaws of Postcard Marketing

Postcards are one of the least expensive and most effective forms of direct mail marketing. According to statistics from CMO Council, 54% of mailed postcards are read by recipients. Postcard marketing is relatively easy to create, generate a high response rate, and most importantly, are very good at grabbing a person’s attention. They require minimal effort and can be quite appealing with the right graphics and copy. That being said, there are many mistakes that marketers make that hurt the potential of their postcard marketing efforts. To avoid an unsuccessful marketing campaign, make sure to avoid these 4 fatal flaws of postcard marketing.

Bad Quality Mailing List

All good direct mail marketing campaigns start with a clean and high-quality list. Unfortunately, this is where many businesses slack off. It’s often quoted that 40% of direct mail success is contingent on the quality of a mailing list. That is why it is important to invest in a high-quality mailing list. The best way do so is by creating or purchasing a targeted mailing list. List companies like US Data Corporation can create targeted mailing lists for marketers based on the marketers’ objective. A bad mailing list can be the death of a postcard marketing campaign. You can design the most beautiful postcard, but if you send them to the wrong people, all efforts are wasted.

Poor Offer

Okay, you’ve targeted your audience, now what? Well, you want to encourage them to contact you. Just because you targeted the right people with your mailing list and postcards doesn’t mean that they will automatically take action to seek you out. You need to direct your readers what to do by nudging them in the right direction with your direct mail offer. For example, don’t just list your phone number or website on the postcard. Tell the reader to call you or visit your website ASAP, and offer them a special incentive for doing so.

Janky Design

An exceptional photo or graphic is likely to draw in a reader’s attention. Use good judgment when deciding what images to incorporate in the postcard design and make certain that the image is relevant to the purpose of the card. A good rule of thumb is that 1 dominant image should appear on the front of the postcard along with the postcard title. The two should work in harmony to create a cohesive and engaging message. Keep images on the back of the postcard minimal, as the main focus of the back is to display the copy.

Not Proofreading

Surprisingly, many companies overlook this simple yet crucial step. A spelling mistake, typo, or punctuation mistake can reflect poorly on the sender. Every great writer proofreads their work. Many times, it is multiple times. If you do not have confidence in your writing skills, you can ask a coworker or friend to proofread your copy, or you can hire a professional copywriter.

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4 Reasons Direct Mail Marketing is Not Dead
10 Oct

4 Reasons Direct Mail Marketing is Not Dead

Direct mail still offers one of the most consistently effective forms of advertising when used correctly. According to statistics provided by the CMO Council, direct mail’s average response rate is 3.4, compared to email’s response rate of 0.12%. Direct mail may be traditional, but it is not going away any time soon. Here are 4 reasons to prove that direct mail can still be beneficial to your business.

Direct Mail Is…

Targeted

A business can purchase highly targeted mailing lists of potential customers from list companies like Email Database. Each direct mail campaign can be tailored for a specific audience, from long-time customers to new prospects, using information such as demographics, buying habits, location, and many other factors. This way, businesses are able to send relevant information to individuals who are most likely to respond to their offers.

Flexible

From greeting letters to promotional postcards to surprise boxes, there are countless different formats you can use to create your direct mail campaign. Unlike many forms of media, with direct mail you can change the format according to your budget and message. If you cannot afford customized letters with return envelops, you can use cheaper postcards with a phone number to call – and you will still obtain great results.

Tangible

Direct mail allows you to deliver a physical message into your customer’s hands, which encourages interaction and engagement. Adding a physical element to your marketing campaign can help you gain more attention, as well as an advantage over your competitors. Another tangible direct mail option is to include a freebie in your package. This strategy can help promote your business while providing the recipient with a gift. Who doesn’t like freebies? Even if it is just a small sample of a product, a pen, or a coupon, your recipient will surely appreciate the kind gesture, and will likely remember you as a result.

Measurable

Direct mail’s results are easy to analyze and measure. No complicated tools are necessary. This can be as simple as counting the inquiries you received or counting the number of coupons redeemed. If you want to get a little more advanced, you can utilize tracking numbers for your campaigns. By tracking and analyzing your results, you can see what is working and what is not, and then adjust your targeting strategy for future mailings.

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4 Direct Mail Marketing Best Practices to Follow
10 Oct

4 Direct Mail Marketing Best Practices to Follow

With the steady increase of technology and digital marketing, the popularity of direct mail marketing seems to be decreasing, or you would think it is. However, direct mail is just as effective, if not more, than ever. Direct mail can be a very powerful marketing tool if executed correctly. According to a USPS study, direct mail recipients purchased 28% more items and spent 28% more than non-direct mail recipients. In today’s blog post, we will go over direct mail marketing best practices and show you how and to work it and rock it.

“The whole is greater than the sum of its parts.”

It usually takes more than one mailing to get spectacular results. Prepare to send multiple waves of mailers and do A/B testing. Don’t  forget to integrate direct mail into your overall marketing efforts for the full marketing effect. Direct mail marketing ties in with so many other marketing channels. It can be used to generate traffic to a particular location whether it’s a brick and mortar store, a company website, social media account, email, events, and so much more.

Personalization is Crucial

Personalized direct mail campaigns improve relevancy and response rates. Personalization can enhance the viewer’s inclination to read your direct mail piece by creating a sense of familiarity. Names are very powerful things. People are conditioned to respond to their name, so even if they didn’t intend to look at your mail piece, there’s a high chance that their name will catch their eye. This technique drives a more personal connection from the get-go.

Provide Different Ways to Respond

Make sure to provide your recipients multiple ways to respond to your direct mail piece to accommodate their varied preferences. This means postage postcards, phone numbers, URLs that take recipients to a specific landing page, QR code, and coupons that be use in person and online.

Make Your CTA Clear

You’re sending your direct marketing campaign because you want a response, so make sure your CTA is prominent and easy to understand. Let your prospects know about your brand, products, and services; let them know why they need it; but don’t stop there –  tell them how to get it. Make it easy for people to respond to your CTA. Once you have told your audience what you want them to do, make it easy for them to do it.

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Annual Holiday Email Marketing Dates and Tips
10 Oct

Annual Holiday Email Marketing Dates and Tips

The New Year is here and the Holidays are over, or are they? The winter holidays are probably the most popular of them all, but that doesn’t mean you should dismiss all the other ones spread throughout the year! Even though the countdown to the Starbucks red cups release is over, it is still important to get a head start on your other holiday marketing efforts of the year. To help with email marketing planning efforts, we have put together a list of all the different U.S. days and dates that you can use to your email marketing advantage throughout the year along with some tips and ideas to help you craft emails.

January 1 – New Year’s Day

January 18 – Martin Luther King Jr. Day

January 21 – Get to Know Your Customers Day – Third Thursday of Each Quarter

January 22 – Celebration of Life Day

January 24 – National Compliment Day

January 28 – National Have Fun At Work Day

Tip: Give your customers a great beginning of the New Year deal to help them start off the new year on a happy note.

February 4 – National Thank a Mailman Day

February 11 – National Make a Friend Day

February 12 – Abraham Lincoln’s Birthday

February 14 – Valentines Day

February 15 – Singles Awareness Day, Presidents Day

February 17 – National Random Acts of Kindness Day

Tip: February is the month of love. And, who doesn’t love getting some cash back? Sweeten emails by offering rebates.

March 4 – National Employee Appreciation Day – First Friday in March

March 17 – St. Patrick’s Day

March 20 – Spring Begins – Changes Annually March 20, 2016

March 27 – Easter – Changes Annually March 27, 2016

March 29 – National Mom and Pop Business Owners Day

Tip: Use March Madness to your advantage. This month, many people are going to be thinking about basketball. They will be more likely to open an email tied to that theme.

April 1 – April Fools Day

April 10 – National Siblings Day

April 14 – International Moment of Laughter Day

April 21 – Get to Know Your Customers Day – Third Thursday of Each Quarter

April 22 – Earth Day, Passover

April 29 – National Arbor Day – Last Friday in April

Tip: Use April Fools and Laughter as themes for your email campaigns. Use funny subject lines for your emails or give your customers with a surprise deal.

May 1 – National Loyalty Day

May 3 – National Teacher Appreciation Day – Tuesday of the First Full Week in May

May 4 – National Star Wars Day

May 5 – Cinco de Mayo

May 8 – Mother’s Day – Second Sunday in May

May 30 – Memorial Day

Tip: May is about Mom. It’s hard to go wrong with a promotion that honors practically everyone’s most precious parent. A simple, heartfelt email announcing your desire to thank all the mothers who give you their business, along with a nice offer for Mom or anyone shopping for mom is a great way to celebrate this month.

June 3 – National Doughnut Day – First Friday in June

June 8 – Best Friends Day

June 11 – National Making Life Beautiful Day

June 14 – Flag Day

June 18 – National Splurge Day

June 21 – Summer Begins

June is all about Dad. Don’t forget about the grads, too! June is a great time to leverage creative ideas for summer email marketing.

July 1 – National Postal Worker Day,

July 4 – Independence Day (US)

July 11 – National Cheer Up The Lonely Day

July 15 – National Give Something Away Day

July 17 – National Ice Cream Day – Third Sunday in July

July 24 – National Parent’s Day – Fourth Sunday in July

Tip: Give your customers a deal they can be proud of. Use patriotic graphics and designs for your email campaign to fit the holiday spirit.

August 1 – National Girlfriends Day

August 7 – National Friendship Day – First Sunday in August

August 15 – National Relaxation Day

August 18 – National Mail Order Catalog Day

August 26 – National Dog Day

August 27 – National Just Because Day

Tip: Announce a special give-away in honor of National Dog Day. It can be as simple as free dog biscuits for every pet owner who visits your store that day, or as ambitious as a “most-beautiful dog” contest complete with first, second and third prizes.

September 5 – Labor Day

September 11 – Patriot Day and National Day of Service and Remembrance, National Grandparent’s Day – Sunday after Labor Day

September 12 – National Day of Encouragement

September 18 – Wife Appreciation Day – Third Sunday in September

September 22 – First Day of Fall

September 28 – National Good Neighbor Day (Used to be on 4th Sunday)

Tip: Stage a back-to-school photo contest with creative and humorous categories, such as the “Worst First-Day Face,” or “Funniest First-Day-of-School Outfit.” Encourage email subscribers to send in their photographs for the competition, and post the winners on your social media pages.

October 5 – National Do Something Nice Day

October 10 – Columbus Day

October 15 – National Sweetest Day – Third Saturday in October

October 16 – Department Store Day

October 20 – Get to Know Your Customers Day – Third Thursday of Each Quarter (January, April, July, October)

October 31 – Halloween Day

Tip: Did you notice all the holiday items that went on sale in stores before Halloween was over last year? Why not make light of holiday creep with a “rushing the holidays” email that provides tips, advice, and incentives for early shoppers?

November 10 – National Forget-Me-Not Day

November 11 – Veterans Day

November 24 – Thanksgiving Day

November 25 – Black Friday

November 28 – Cyber Monday

November 29 – National Day of Giving

Tip: The beginning of November is Forget-Me-Not Day, so send your inactive subscribers a coupon or discount code to let them know that you haven’t forgotten about them, and hopefully they haven’t forgotten you either.

December 18 – Free Shipping Day

December 21 – Winter Solstice

December 22 – National Re-gifting Day

December 24 – Christmas Eve

December 25 – Christmas Day

December 31 – New Years Eve

Tip: Don’t forget to wrap up the year with a simple email thanking your customers for their business throughout the year, rewarding them with a promotional item or discount.

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