audience through email marketing is an affordable and effective way to grow your e-commerce business and increase ROI. According to ExactTarget, for every $1.00 spent on email marketing, the average return on investment is a whopping $44.25. However, in order to see results, you need to successfully reach your customers and prospects first. Luckily, it’s not rocket science to do so. With that being said, we are going to go over 3 easy-to-execute consumer email campaigns every e-commerce business can utilize to reach current customers as well as get new leads that have the possibility of turning into sales!

Abandoned Shopping Cart Email

Online shopping carts are abandoned 67% of the time on e-commerce websites according to research by the Baymard Institute. It’s unfortunate, but don’t take it personally. There are hundreds of reasons why online shopping carts are abandoned. A mom could be shopping online, then her baby starts crying so she gets up from her computer to tend to her child. However, do not fear – there are ways you can retrieve the forgotten shopping cart! Send your customer an abandoned shopping cart email reminder. These emails are sent to customers who have added products to their cart but failed to check out. These reminder emails are one of the most effective consumer email campaigns for e-commerces. According to statistics by SaleCycle, nearly half of all abandoned cart emails are opened and over a third of clicks lead to purchases back on the website.

Happy Birthday Email

Not everyone celebrates Christmas or has someone to share Valentine’s Day with, but everyone has a birthday! A birthday is an exciting time for people, and also a moment in which people are willing to treat themselves a little. It is because of these behaviors that birthday emails are high email marketing performers. Birthday emails support and boost the sense of joy and thrill that people are already experiencing on their birthday. Because birthday emails are sentimental and delightful to customers, they are a quick and easy win for any business looking to enhance their customer relationships. According to an article by MarketingProfs, birthday emails have a 179% higher click-rate than other kinds of promotional emails.

Thank You Email

Consumer email campaigns can be as easy as sending a simple thank you email. Thank you emails are an excellent way to build relationships with your customers. Praise and thank your shoppers not just for buying your products or services, but for other forms of engagement as well, such as subscribing to your newsletter or writing a review for a product. Everyone likes to feel appreciated so be sure to show your gratitude to your customers and subscribers.