It’s no surprise that social media marketing is a star shining brightly in the marketing-sphere these days. However, it’s also important to recognize that other forms of marketing are still relevant, such as email marketing. People like to argue that email marketing has run its course, but it’s still going steady. According to an article on Econsultancy, email has the highest return on investment than any other marketing medium. Both email and social media marketing have their strengths and benefits. Why not use them together; kill two birds with one stone, as they say. In today’s post, we will explore how you can integrate email and social media together for a more powerful marketing effort.

1.   Ask people to subscribe to your emails via social media

Don’t be afraid to ask your followers to subscribe to your emails. If they like your online content, then perhaps they will be interested in receiving your emails as well. For example, post something like “Be the first to know about your special discounts this year! Sign up for our emails today at www.yoururl.com!” Announce your new emails on Twitter, Facebook, LinkedIn, etc.

2.   Create an email sign up form on Facebook

If you don’t know it by now, Facebook allows you to embed an email sign up form as one of your apps on your Facebook page. Many email service providers provide this email opt-in function. Here’s an example instructional post by Mailchimp. Afterward, you can create a tab at the top right-hand side of your Facebook page where people can click to be lead to your sign-up form.

3.   Boost list with Twitter’s lead generation cards

Twitter’s lead generation cards cost money but are totally worth it if you have a marketing budget to work off of. Lead generation cards are promoted tweets that help businesses get in front of their target audience and boost their email lists. People scrolling through Twitter can click on the card, which usually has some sort of promotion, and their name, Twitter handle, and email address gets pre-filled in the form. Then they submit. Here’s a blog post by iag.me on how you can create these cards.

4.   Retarget subscribers on social media

You can run retargeting ads to your email subscribers on Facebook, Twitter, and other social media platforms. Retargeting those who are already interested in your company can lead to better conversion rates. To set up a retargeting campaign, you will have to create a targeted email campaign for subscribers, and then retarget those who click.

5.   Use hashtags and tell them to repost

Highlight a particular sentence in your email and ask your readers to repost it on social media. Also, use hashtags in your emails to make it easy to search socially for your company.