As an email marketer, you probably spend most of your time making sure you have a good list, drafting the email copy, designing a beautiful template, and coming up with an attention-grabbing subject line. However, do you know if your email is being delivered? Could your email be a spam trigger? If you’re like most marketers, you’ve probably never thought much about the different aspects that determine whether your email makes it into your subscriber’s inbox or not. However, it is imperative that you make sure your email is clean. According to a report by Statista, the global spam volume as a percentage of total email traffic is at 56.52%. Here are 4 common spam triggers to look out for in your emails.

Too Many Images and HTML

A lot of email clients block images by default which means that when someone opens your email, the images won’t load unless they click a button to show them or change their default settings. Is your email image heavy? Your email could be a spam trigger. Even though the inner designer in you wants to go all out on cool graphics and images, it is best to refrain. While images and other visual content are great for emails, make sure to have a good balance between images and text to avoid spam filters.

Too Long

People receive dozens if not hundreds of emails in their inbox every day. No one wants to read a novel! Also, too much copy can be a spam trigger. Emails should be short, to-the-point, and easy to read. If you’re trying to describe a complex topic, write a short intro in your email to capture the reader’s attention and use a link to direct them to a landing page where they can read the full details.

Too Many Links

Speaking of links, you also do not want to litter your email with links. Spammers always use way too many links in their emails. If you are trying to direct your reader somewhere, just make sure the CTA is clear and just link that.

Too Exclamation Points and Caps

Using too many exclamation points or using overly excited language can make your email campaign look unprofessional and spammy. ESPECIALLY WHEN IT LOOKS LIKE THIS!!!!!!!!!!!!!! A couple of other spam triggers are:

• Using too many font colors
• Using big font sizes
• And wr1t1ng w1th letter5 4nd numb3rs

Email marketing is one of the most effective forms of marketing. According to an email report by the DMA, email marketing has an ROI of 3800%! However, your email is only effective if it makes it into your recipient’s inbox. Make sure your email isn’t a spam trigger. Review these 4 spam triggers before sending out your next email campaign.